Especially this time of the year when the leaves on trees are changing color and while driving out in the country coming to & from my parent’s house I get lost in the beauty of nature. I get to reminiscing playing in the woods at the end of my grandparent’s street with my brother when we were little. I also remember playing in our neighborhood with all the neighbor kids, jumping in leaf piles, playing tag, and climbing trees. Then I get to thinking about the environment. I do a little bit here and there to help out and I always feel bad when I go to the grocery store because I usually use the plastic bags, but now try to mix it up a bit & reuse the bags.

While reading Vaidyanathan & Aggarwal (2005) I realized that my employer, last week, did exactly as they described as the ‘foot-in-the-door’ technique (Snyder and Cunningham, 1975; Uranowitz, 1975; Seligman et al., 1976; Burger, 1999). My employer passed out to everyone reusable cloth bags for groceries with the hope that we would use them instead of the plastic & paper bags. My employer, like most, used that also as a way to market themselves. By us using the bags with the company name on it, they would get the company name out there more.
What do you do to help the environment?
Any tips, small or big, that can be done at home?
Vaidyanathan, R., & Aggarwal, P. (2005, December). Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause‐related Marketing Communications. Journal of Marketing Communications, 11(4), 231-246. Retrieved October 18, 2008, doi:10.1080/0144619052000345600